Case Study

Salon SelectivesEvent Management

Salon Selectives underwent a launch and rebranding campaign for their hair care product line.   Echo Experiential Marketing was enlisted to manage their event presence at the Shecky’s Girls Night Out Boston,  a three-day experiential shopping event.   Echo was tasked with managing all aspects of the event from logistics, to staffing, to lead generation.

Event attendees interacted with the Salon Selectives brand via a mobile hair salon where they received personal attention from hair care experts, sampled the product on-site and received VIP treatment. Echo’s attention to detail and expertise in event management resulted in flawless execution throughout the three-day event.  They achieved their goals of driving 350 new leads each day, maximizing hits to the Salon Selectives website and driving coupon redemptions at point of sale

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Arlene Courtney
Event and Trade Show Manager
Hewlett Packard Company

“Echo Experiential Marketing has been our research partner for the past three years to create strategy for our event participation.  Their thorough evaluation of the event landscape in our identified research sectors has allowed us to make highly-informed decisions about which events we target.  From this analysis we’re able to go into these events knowing which target audiences we’ll reach, how much exposure we’ll gain, and how it will impact our event budget”.

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